blog || read here

conrazón = con razón (with reason) + corazón (heart, life, pulse)

…is a banner for a new type of artist development for a much smaller, hyper-connected <and therefore BIGGER> world!

supports (in varying capacities) the development of artists and projects from throughout the Latin and African diaspora (which spills into US Urban sphere): ambitious artists/creators with roots, passions, complex multi-identities who are re-balancing the world with their amazing output and live shows!

conrazón exists in the murky and unglamorous world of artist development that’s evolving everyday;  it’s a combo of management, pr, liaison, team building, media communication, partnerships, ideas, a+r, booking + logistics that is constantly being refined and redefined.

conrazón apoya (de diversas maneras) el desarrollo de artisas y proyectos de la diáspora latina y africana (que nacen en la esfera urbana en EEUU) artistas ambiciosos creadores con raíces, pasiones, múltiples identidades que balancean el mundo con su arte!

conrazón existe en el turbio y no glamoroso mundo del desarrollo de artistas que evoluciona diariamente. Es una mezcla de management, relaciones públicas, trabajo en equipo, comunicaciones y medios, asociaciones y lógística que son constantemente refinadas y definidas.

Click here to view my past experience.



“Oakland-based Raka Dun and Raka Rich represent some of the best in Spanish-language rap coming out of the US, with a classic flow married to beats that draw from dancehall, future bass and good ol’-fashioned boom-bap.”AOL SPINNER  | Youtube Channel

A3C-9_AmandaMacchiaFoto by Amanda Macchia


“Not only is she bringing her own brand of the hot Brazilian underground sound to the rest of the world, but from her international vantage point she operates like a provocatively rhyming hurricane, sucking up global riddims from ghettotech to dancehall and flinging them back out at gale-force speeds.” – MTV
“Beginner’s Guide” | Zuzuka Poderosa Takes Control



“La banda suena de puta madre! [The band sounds fucking incredible!]” – Juanes 
“Salsa dura with a twist.” – Sounds & Colours
“They have the potential to be one of the most interesting bands in town.” – NY Music Daily
“La Paz Del Freak” Video:


#FUTUREROOTS celebrates New World World Music: sounds being taken to dizzying new heights and varieties by today’s generation of DJs and musicians who have had the world at their fingertips (AKA the internet).  This “re-discovery” where musicians from Latin America to DJs in the United States and Europe explore their own roots, collaborate with others halfway across the planet, and blend the sounds they know so well like Hip-Hop, Reggae, Electronic and Club music of every variety; this is a series for that New World sound as it continues to grow. Past artists: Pernett, Que Bajo!?, Los Rakas, Dre Skull, Flama, Nomadic Massive, Zuzuka Poderosa, Adeline, House of Waters, Blitz the Ambassador, Munchi, Andrea Balency, Monseiur Perine (NYC Debut from Colombia), Il Abanico, A Tribe Called Red (NYC Debut from Canada), Javier Estrada (NYC Debut from Mexico), Venus X, 3Ball MTY (NYC Debut from Mexico), La MiniTK del Miedo (NYC Debut from Colombia), Maracuyeah, Dengue Dengue Dengue! (NYC Debut from Peru)

Past curated events: mujeres de hip-hop cubano @ sob’s (watch) || the embassy ensemble presents: baloji @ joe’s pub (w/ embassy mvmt) || “fresh, bold, so def women live: ana tijoux, nitty scott, MC, jasmine solano” @ sob’s (watch) || ¡bailefiesta! (brasil summerfest) @ drom || rita indiana @ sob’s

Outernational –
2012 – 2013:
Project Manager, PR-team:

Logistics/Support/Booking |  Fall 2010 – Winter 2011

Blitz the Ambassador –
Strategic Communications, Tour Logistics, MVMT teammate

Digital PR for ‘Playback EP'(January 2011) to 250,000+ DLs

Les Nubians
Summer Tour 2011 Logistics, Social Media During ‘Nu Revolution’ Tour

East WillyB: An Original Webseries
Strategic Contributor + Music

The Sound
Music + Social Media

Bomba Estereo –
Fall Tour 2009 Logistics (USA debut tour) & Summer 2010 Tour, Social Media, Band Development

twitter || @conrazon

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blog || read here